Digital Marketing Skills for Business
Delivered by Enterprise Made Simple Ltd (EMS) (in partnership with Calderdale College).
A Skills Bootcamp in EFFECTIVE DIGITAL MARKETING AND SELLING – tailor made for SMEs and micro-businesses and sole traders in York and North Yorkshire.
If you want to upskill yourself or one or more of your employees in the critical skills of web-based and social media marketing then this could be what you’ve been looking for.
The cost of the programme is £1,750 per learner, however, an employer only pays 10% and there is no charge to sole traders.
The programme comprises short sessions over 8 weeks and is designed to work alongside company working practices and the training will be a blend of online, training centre and at employer premises.
The main learning outcomes are:
- Understanding and effectively operating in social media, internet marketing and sustainable data framework.
- Developing marketing plans and implementation techniques to make these plans successful.
- Developing and delivering organic search marketing and search engine optimisation (SEO).
- Effectively utilising digital services to aid search marketing and selling on marketplaces.
- Maximising opportunities in digital marketing in B2B environments and services rather than products.
- Developing a robust mobile app marketing plan and activities to take into account native and social advertising.
- The development of social media marketing (listening and creating content).
- Developing and sharing content alongside building advocacy.
- Developing a digital loyalty program to develop new routes to a more robust outcome and online retention.
- Combining digital with physical-local digital services and data outcomes.
For further information about this Bootcamp from Enterprise Made Simple Ltd, please email: phil@enterprisemadesimple.co.uk, who will provide you with further information, support and guidance.
