Digital Marketing Skills for Business

Delivered by Enterprise Made Simple Ltd (EMS) (in partnership with Calderdale College).

A Skills Bootcamp in EFFECTIVE DIGITAL MARKETING AND SELLING – tailor made for SMEs and micro-businesses and sole traders in York and North Yorkshire.

If you want to upskill yourself or one or more of your employees in the critical skills of web-based and social media marketing then this could be what you’ve been looking for. 

The cost of the programme is £1,750 per learner, however, an employer only pays 10% and there is no charge to sole traders. 

The programme comprises short sessions over 8 weeks and is designed to work alongside company working practices and the training will be a blend of online, training centre and at employer premises. 

The main learning outcomes are:
  • Understanding and effectively operating in social media, internet marketing and sustainable data framework. 
  • Developing marketing plans and implementation techniques to make these plans successful. 
  • Developing and delivering organic search marketing and search engine optimisation (SEO). 
  • Effectively utilising digital services to aid search marketing and selling on marketplaces.
  • Maximising opportunities in digital marketing in B2B environments and services rather than products. 
  • Developing a robust mobile app marketing plan and activities to take into account native and social advertising.
  • The development of social media marketing (listening and creating content).
  • Developing and sharing content alongside building advocacy.
  • Developing a digital loyalty program to develop new routes to a more robust outcome and online retention. 
  • Combining digital with physical-local digital services and data outcomes.

For further information about this Bootcamp from Enterprise Made Simple Ltd, please email:, who will provide you with further information, support and guidance.